“I’ve attended plenty of virtual trainings and used a lot of the tools recommended within the jewelry industry, but none have been as useful, educational, or confidence-boosting as working with Alain. A true master at what he does, Alain showed me that jewelry photography isn’t just about technical skills—it’s about harnessing good lighting and having a trained eye.
From camera settings to perfecting photoshoot setups, there’s something for everyone in this class, no matter how much experience you have. Whether you’re just starting out or you’ve been in the industry for years, Alain’s insights are priceless. His approach is hands-on, and the lessons are practical, leaving you with real skills that will help you capture jewelry in the best possible light and actually sell it.
What really sets Alain apart is not just his expertise, but the way he makes the whole process enjoyable. He’s the total opposite of a boring instructor—he keeps things fun, keeps you engaged, and makes you feel comfortable behind the camera. I left the workshop feeling energized, inspired, and with a fresh perspective on shooting jewelry.
If you’re in the jewelry industry and want to take your photography to the next level, I can’t recommend Alain’s workshop enough. It’s a total game-changer!”

“Attending Alain Simic’s jewelry photography workshop in New York City was nothing short of inspiring. I was seeking a way to better capture the craftsmanship and texture of my jewelry, and Alain’s workshop delivered way beyond my expectations.
Alain brings a wealth of technical and industry knowledge, but also a sharply honed artistic sensibility. He views jewelry not just as a product, but as sculpture, a piece of art, an interesting object—something to be lit and photographed with intention, curiosity, and emotion. Alain’s passion for storytelling, through the medium of image making, was apparent.
The session covered both the technical foundations (light shaping tools, types of light, lens choices, camera settings) and the more artistic side of jewelry photography—how to compellingly frame a piece, how to bring out its unique qualities, how to use negative space, how to create dynamic shadows, and, importantly, how to create imagery that connects with viewers. Beyond the technical foundations of shooting jewelry, Alain shared insights on preferred software, file naming conventions, workflow best practices, and overall shoot organization and design.
A standout element of the workshop was the live shoot portion, where we watched Alain work through several setups using jewelry that participants brought to the workshop. Observing Alain’s decision-making process in real-time, as he was tethered, was incredibly valuable.
The workshop also allowed for hands-on time with Alain’s equipment, and we were guided by his patient and positive encouragement. His feedback was insightful and delivered with professionalism and warmth.
The workshop setting in Alain’s beautiful and bright, at-home NYC studio added to the magic, and the small class size made the experience feel personal and immersive. I left with a better understanding of light, a refreshed eye for composition, and a few reference images that will surely inform my jewelry photography going forward.
For anyone in the jewelry business or jewelry photography world looking to level up their skills, I can’t recommend Alain Simic’s workshop enough. It was an investment that I absolutely know will pay off, not just in technical improvement, but in artistic confidence, whether I am attempting to shoot jewelry myself, or working with photographers who may not have extensive jewelry photography experience. I can’t say enough good stuff about my experience, truly! I feel like I could be dangerous with this new knowledge Alain so generously and successfully shared. I left Alain’s workshop with the confidence to experiment, explore, and approach my jewelry photography with a newfound sense of play.
I was impressed by the design of the whole workshop experience and floored by the knowledge shared. I feel so privileged to have taken this workshop with Alain. He really is a master of his craft and a genuine artist.”

“Best day ever! I am judicious with the marketing budget of my teeny tiny one person design company and this workshop is the best investment I’ve made in my business to date: I learned so much just from being in the room of this intimate, incredibly well-run studio. Alain filters for engaged professional students (this matters!) as well as imparting relevant usable information through the hyper specific lens of the luxury jewelry market (take notes!). He confirmed that there is, in fact, a visual photographic language when shooting luxury pieces and helped fill in the blanks on the editorial aspect of this as well as demo-ing relevant software, sharing a few DIY hacks for the home studio, and making sure everyone had a hands-on session shooting their own jewelry with what they had learned. For me, it was a perfect day in the studio*.
*On a personal note, he and his assistant were incredibly kind and tolerant regarding a disruptive coughing fit I had, and handled it with discretion and efficiency while keeping the ball rolling in the studio at all times. This allowed me to continue with a minimum of ignominy and maintain my focus on the task at hand: They were consummate professionals and, for that, I am eternally grateful. ”

“Alain’s workshop was everything I hoped for and more — educational, inspiring, and hands-on. His insights on composition and lighting helped me feel more confident behind the camera, and the opportunity to receive direct feedback was invaluable. I left the class excited to keep creating!”