"The Why and How of Commercial Photography with Alain Simić”

This course will focus on educating jewellery designers in all phases of their careers about the nature of commercial photography. We will discuss how professional photography can enhance your business, increase sales, establish consumer trust and communicate your brand identity to prospective clients. I will cover the average jewellers long term photography needs, realistic expectations and market costs for professional photography services. The goal is to demystify what is typically a very intimidating process for many small businesses who need to be able to compete visually on a global stage, now more than ever.