We talked all things photography, branding, story telling and competing with the big brands on an independent jewelers budget.
You can listen to our interview below or the Joy Joya Marketing website here.
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“Prior to starting his career as a commercial photographer, Alain spent years as a freelance photojournalist with a focus on human rights concerns before he worked as a producer for photographers like Steve McCurry. After some time, he started working for a studio that had many jewelry clients, and when he left to start his own business about two years ago, several of those clients decided continue working with him. He saw a need for high-quality jewelry photography and decided to step fully into that niche.
In this episode, we discuss topics like:
What is unique about photographing jewelry, and why should a jewelry brand work with a photographer who specializes in it?
What are the different types of jewelry photography, and why does each one matter?
What are the characteristics of good jewelry photography?
What role does photography play in a jewelry brand’s marketing strategy? Why is it so important?
When they’re searching for a photographer, what should jewelry brands look for?”